SaliFi Privacy Policy

Effective Date: February 24th, 2025
Last Updated: July 31st, 2025

SaliFi (“SaliFi,” “we,” “our,” or “us”) values your privacy and is committed to protecting the personal information we collect from merchants, business owners, and website visitors. This Privacy Policy explains:

  1. What information we collect

  2. How we use the information we collect

  3. How we share the information and why

  4. How we secure the information we collect

  5. Your privacy rights and choices

  6. Use of cookies and tracking tools

  7. Additional information for California residents (CCPA/CPRA)

  8. How to contact us

1. Information We Collect

We may collect the following types of information when you interact with SaliFi:

A. Identifying Information

  • Name, business name, address, phone number, email address

  • Date of birth, Social Security Number, Employer Identification Number

B. Financial Information

  • Bank statements, payment processing statements, and credit card statements

  • Federal tax documents or proof of ownership

C. Government and Verification Information

  • Driver’s license, passport, or other photo identification

  • Business licenses or incorporation documents

D. Website and Device Information

  • IP address, browser type, device ID, and operating system

  • Cookies, pixel tags, and web beacons (as further described in Section 6)

2. How We Use the Information

We use the information we collect to:

  • Evaluate and process merchant cash advance and funding applications

  • Verify identity and prevent fraud

  • Communicate with you about your application and account

  • Improve and optimize our website and services

  • Comply with legal obligations and industry regulations

  • Send marketing communications where permitted by law (you may opt out)

3. How We Share Information

We may share your information with:

  • Funding Partners and Financial Institutions – to process and service your application

  • Service Providers and Vendors – for technology, communications, analytics, or legal support

  • Government Agencies or Regulators – as required by law or to prevent fraud

  • Authorized Third Parties – if you direct us to share your information or authorize a representative

We do not sell personal information for monetary value; however, some website tracking may qualify as “sharing” under CCPA.

4. How We Protect Your Information

We use industry-standard security measures to protect your information, including:

  • Encrypted data storage and transmission

  • Limited access to personal data by authorized personnel only

  • Regular system monitoring and vulnerability testing

5. Your Rights and Choices

You may have the following rights with respect to your information:

  • Access and Review – Request a copy of the information we hold about you

  • Correction – Request corrections to inaccurate information

  • Deletion – Request that we delete your information, subject to legal requirements

  • Opt-Out of Marketing – Unsubscribe from promotional emails at any time

To exercise your rights, contact us at privacy@salifi.com or call [Insert Phone Number].

6. Cookies and Tracking

We use cookies and other tracking technologies to:

  • Analyze website performance and user experience

  • Provide tailored marketing and retargeting ads

You can disable cookies through your browser settings, although some site functionality may be affected.

7. Additional Information for California Residents (CCPA/CPRA)

If you are a California resident, you have the following rights under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA):

  • Know what categories of personal information we collect and their sources

  • Access and receive a copy of the personal information we have collected

  • Request Deletion of your personal information

  • Opt-Out of Sale or Sharing of your personal information for cross-context advertising

  • Non-Discrimination for exercising your privacy rights

Categories of Personal Information Collected in the Last 12 Months:

  1. Identifiers (name, address, SSN, EIN)

  2. Financial information (bank and credit statements)

  3. Commercial information (transaction and funding history)

  4. Internet activity (IP address, cookies, device information)

  5. Government-issued identification

Sources: Directly from you, your business documents, website interactions, and public records.
Retention: We retain information as long as necessary for business purposes or as required by law.